Tarte cosmétiques lance une campagne pour lutter contre la cyberintimidation

On sait tous que les blogueuses beauté aiment prendre une bonne photo Instagram et récemment, nous avons vu plusieurs d'entre elles publier des photos d'elles-mêmes couvrant leur bouche avec une main ornée d'un baiser de rouge à lèvres sur la main.

A truly beautiful person inside and out, the gorgeous @rclbeauty101! Help create awareness about cyber-bullying by tagging a person you'd like to share a positive message with and post a picture with a kiss stain on the back of your hand using #kissandmakeup and be sure to tag @tartecosmetics & @bystanderrevolution! #anticyberbullying

A photo posted by Tarte Cosmetics (@tartecosmetics) on Feb 11, 2016 at 2:01pm PST

Cette tendance n'est toutefois pas issue d'une simple mode, c'est pour la bonne cause.

Bystander Revolution s'est allié à Tarte cosmétiques pour lancer la campagne #KissAndMakeup, une campagne qui demande aux influenceurs et aux amoureaux de mettre leur rouge à lèvres favori, embrasser leur main et tenir la trace devant leurs lèvres pour un selfie, le tout afin de sensibiliser les gens sur la cyberintimidation.

«Rappelez-vous ce que votre mère vous a montré, si vous n'avez rien de bien à dire, alors ne dites rien!! Soyons tous ensemble pour #kissandmakeup», écrit la vlogueuse Nicol Concilio.

I'm honored and proud to stand by @tartecosmetics & @bystanderrevolution to help stop bullying!!!! Bullying is a SERIOUS issue and shouldn't be taken lightly. People have lost their lives because of it and I encourage you all to make a pact with me to put an end to it!! Put a kiss on your hand and help spread the word about this movement!!! I personally have been bullied and the feeling is so horrible words can be so vicious and sometimes they really stick with you. Remember what yo mama taught ya, if you don't have anything nice to say then don't say it at all!!! Let's all #kissandmakeup

A photo posted by NICOL CONCILIO (@nicolconcilio) on Feb 13, 2016 at 8:19pm PST

Avec plus de 3,2 millions d'étudiants victimes d'intimidation chaque année, Tarte et Bystander Revolution encouragent tout le monde à inonder Instagram de bonnes ondes et à arrêter d'être méchant derrière son écran.

«La cyberintimidation est trop commune sur les médias sociaux. 88% des adolescents sont témoins de cyberintimidation tous les jours. Nous voulons utiliser nos plateformes sociales pour encourager nos fans à répandre la posivité au lieu de juger quelqu'un sur son apparence, ce qui est est le coeur de la bataille pour nous», indique Tarte cosmétiques dans un communiqué.

Alors que de plus en plus de filles et de garçons se tournent vers Instagram pour montrer leur look beauté, les commentaires négatifs sont légion. La campagne #KissAndMakeup espère montrer au monde à prendre action et à s'associer contre l'intimidation en ligne.

Pour plus de selfies #KissAndMakeup c'est ici:

"We get so worried about being "pretty." Let's BE pretty KIND, pretty FUNNY, pretty SMART, and pretty STRONG!" -@littlelizziev Help create awareness about cyber-bullying by tagging a person you'd like to share a positive message with and post a picture with a kiss stain on the back of your hand using #kissandmakeup and be sure to tag @tartecosmetics & @bystanderrevolution!

A photo posted by Tarte Cosmetics (@tartecosmetics) on Feb 12, 2016 at 11:55pm PST

Over 3.2 million students are victims of bullying each year! Help create awareness about cyber-bullying by tagging a person you'd like to share a positive message with and post a picture with a kiss stain on the back of your hand using #kissandmakeup and be sure to tag @tartecosmetics & @bystanderrevolution! #anticyberbullying @jmaybelline_

A photo posted by Tarte Cosmetics (@tartecosmetics) on Feb 11, 2016 at 4:00pm PST

Let’s flood Instagram with good vibes and compliments. Here’s one: The world is lucky to have @abcholmes of @antibullyingpro as a force for good. His positivity is contagious! #kissandmakeup @tartecosmetics

A photo posted by Bystander Revolution (@bystanderrevolution) on Feb 12, 2016 at 12:10pm PST

As someone who was severely bullied when I was younger, when I heard @tartecosmetics teamed up with @bystanderrevolution this hit home for me. So often I was told to keep my mouth shut about me being bullied by school counselors and principals. The bullying at school continued when I got home through cyber-bullying. That is when I logged off my computer, and would go to play with makeup and escape into a world where I felt invincible and the harsh words of the bullies could no longer get to me. To this day, makeup still does the same for me. The negative words that I would hear every time I looked in the mirror, from them judging me about my appearance and how I choose to express myself, faded away, as I stood proud in the mirror and in front of my bullies and chose makeup over anything else and felt beautiful. Please join me in raising awareness about not only bullying, but cyber bullying as well. #Kissandmakeup #anticyberbulling Lipstick is Frenemy from Tarte. Pic by: @christianhenrysmith

A photo posted by Jkissa (@jkissamakeup) on Feb 18, 2016 at 12:58pm PST

Hi love I feel so blessed to be part of this cause with @tartecosmetics & @bystanderrevolution to help stop cyber-bullying . We all unique and also part of something bigger that ourselves ( called God, Universe or humanity) and are connected , spread a positive vibe with everyone around you ... that will change your life and our entire world . Amores me siento muy agradecida de ser parte de esta causa con @tartecosmetics y @bystanderrevolution para ayudar a detener el Bullying cibernetico del que somos victimas todos en las redes sociales alguna vez ..... solo por ser diferentes , por tener una opinion o simplemente porque deseamos compartir una parte de nosotros con el mundo. Todos somos unicos y tambien parte de algo mas grande (que podemos llamar Dios, universo o humaindad) .... estamos conectados entre si queramos o no aceptemoslo y difundamos mensajes positivos a los que nos rodean ... realmente cambiara tu vida y la de el mundo entero. #auroramakeup #kissandmakeup

A photo posted by ♥AURORA ♥ (@auroramakeup) on Feb 16, 2016 at 5:27pm PST

Let's #KISSANDMAKEUP Compliment the person above you in the comments section! We need to stop cyber bullying. Let's kill with kindness and spread love on social media! Saying HELLO is free and being NICE is free! @Tartecosmetics has partnered with @bystanderrevolution to spread love! Upload a selfie with a kiss on the back of your hand and tag @tartecosmetics @bystanderrevolution and hashtag #kissandmakeup to be featured! I love you all so much. Don't forget that "Life Opens Up When You Do" #patrickstarrr Photo by @copaceticwanderer Necklace by @ettika

A photo posted by patrickstarrr (@patrickstarrr) on Feb 15, 2016 at 1:07pm PST

Cet article initialement publié sur le Huffington Post Canada a été traduit de l’anglais.

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